The WHO CED line was inspired by Cedric’s keen sense of style and uncanny ability to rock just about any style of hat. In creating the line it was our goal to offer customers a large selection of quality designer and casual hats to add a special dash of style to any attire.

We are a high end lifestyle brand centered around men’s fashion and accessories.

We cater to upwardly mobile hardworking men from all walks of life.

We strive to understand our audience and design for their changing needs.

We stretch to extend the boundaries of men's fashion.